Presented by June Sarpong, it’s the battle of the babes as two teams of WAGs compete to turn their passion for fashion into a hot profit.
But will the luscious lovelies be able to get their heads round the burning issues of business? For 13 weeks, the girls (more used to maxing out their credit cards than swiping other people’s) will swap shelf-browsing for shelf-stacking as they set up and run two rival fashion boutiques in central London. From designing the stores and selecting stock to marketing and perfecting their sales technique, the ten WAGs will require determination, flair and a head for business to succeed.
Fashion store owners Anna Park and Lyn Gardner will be acting as team mentors, providing some much required hints and tips on running a successful boutique. The shops will be located just off London’s fashionable Carnaby St and will be open to the public every Thursday, Friday, Saturday and Sunday from 1st February.
The team to make the most money at the end of the series will be crowned winners, with all profits from both boutiques going to a charity of the winning team’s choice. Will the WAGs be able to inspire others to shop til they drop and get those cash registers ringing or have they bitten off more than their professionally whitened teeth can chew?
Add to my shows
The Final Score 01x13
Episode 12 01x12
Episode 11 01x11
The girls have to create and organise their own publicity stunt and the team with the best coverage wins. Two guest managers join this week to help out.
Episode 10 01x10
The girls have to put together a burlesque show and auction as well as sell burlesque stock in their boutiques. This week's managers receive a shock soon after being named and there's another surprise in store later in preparation for the next challenge.
Episode 9 01x09
The teams must stock and promote 100 items of maternity wear and make as much profit as possible on Friday only. Two members from each team also get to appear on shopping channel, QVC.
Episode 8 01x08
The girls have to put together an eye-catching advertising campaign to sell their boutiques. Meanwhile, Michaela is determined to prove everyone wrong by working hard this week.
Episode 7 01x07
Both teams meet a celebrity to assess their style and design a dress to dazzle on the red carpet. Better Half discover it's Elle's birthday soon and arrange a surprise for her.
Episode 6 01x06
For this week's challenge, the teams have to choose 86 items each of vintage clothing and sell stock at Portobello Road market on Saturday to see who can earn the most profit. Both managers struggle to cope and Michaela doesn't help matters for her team.
Episode 5 01x05
The girls must think of a concept for a fashion shoot and choose five outfits from their boutiques to model in this week's challenge. Michaela receives some shocking news about her ex-boyfriend.
Episode 4 01x04
Justine Mills, owner of Cricket, presents this week's challenge which is to choose an up and coming designer, buy their products and sell. The team with the most profit wins. Charlotte has some good news to share, Cassie sells her story to a tabloid, Bows have to decide if they want to strip in order to win the challenge and a row breaks out after the winning team is announced.