When Charlie Walk ran Columbia Records, he nurtured stars like Mariah, Bruce and Beyonce. He did it with great instincts and a flair for marketing. Now, he's taking those same skills and applying them to the world of start-ups. His company, JWalk, is a brand building company that test drives new businesses with seed money. Walk and his team tinker and tweak these new concepts in hopes of creating new vibrant businesses. Of course, finding the next big thing is never a sure thing.
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