Business Nightmares with Evan Davis sees the presenter taking a look at some of the inside stories of how some of the country's most successful businesses have committed monumental mistakes. Some of the country's top experts and entrepreneurs reveal some of the design and manufacture blunders made by some of the world's biggest brands.
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Disastrous Decisions 01x03
Marketing Mess-ups 01x02
This week the series looks at how a famous soft drink's fall from favour happened after it hit the headlines and how an electronics company's PR handling went awry.
Doomed Designs 01x01
Stories looked at include how Coca-Cola chief's decided to replace the world's favourite soft drink with "New Coke" and how Unilever decided to launch Persil Power.