Alex, Inc. is based on the podcast Start Up by Alex Blumberg. It is a show about all the things that happen — the good, the bad and the ugly — when a guy in his mid-30s with a wife and two kids makes the crazy decision to quit his good job and dive into the brave new world of starting a business.
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The Cop Car 01x06
Alex's podcast starts intruding on his family life when a private Rooni moment is revealed to the audience, while Deirdre feels neglected and gets an offer to host her own show. Will she leave for a new opportunity? Later, Ben discovers his friend Emily has a crush on him.
The Mother-In-Law 01x05
Rooni's mother, Joya, comes to New York and Alex tries too hard to impress her, including a disastrous celebration of Holi which makes him look worse. But a conversation between the two leads to a surprising development for Alex's new company. Meanwhile, Ben wants to learn more about his heritage from his grandmother to impress a girl in school.
The Nanny 01x04
Alex thinks he fired their part-time babysitter, Rosalba, after he and Rooni find her sleeping on the job, but the situation gets more complicated when Rosalba shows up for work. Meanwhile, Ben takes over as babysitter and watches Soraya after school; and Rooni loses cell service and gets nervous about the kids being left home alone.
The Butterfly Pavilion 01x03
Alex gets mad at Eddie for making work decisions without him. Meanwhile, Rooni thinks chaperoning Soraya's field trip will be easy but it inadvertently goes awry when she gets distracted by work; and Ben takes up guitar playing and is determined to get his dad to let him score music for the podcast.
The Wax Museum 01x02
At the office, Eddie and Deirdre compete for Alex's time and butt heads, causing them to almost quit. Alex tries to be a good boss by coming up with a solution to split his time between the two, but will he succeed?Meanwhile, Alex does not like Rooni's handmade costume for Ben's class project on famous people, so they come up with a surprisingly different choice.
The Unfair Advantage 01x01
With the help of wife Rooni and their children, Alex Schuman quits his prominent job to start his own podcast company telling real stories that matter. He hires his cousin Eddie and former producer, Deirdre, to help achieve his dream. Meanwhile, Ben performs magic at the school talent show which teaches Alex an important lesson about his future.